2025 | Broadcasters | Excellent | New Zealand | SDG10 | SDG17 | SDG4 | SDG5 | SDG8 | SDG9
Narrative Muse — ethical content discovery & audience intelligence

Organisation Name

Narrative Muse

Industry

Media, culture, graphical

Organisation Website

https://narrativemuse.com

Country

New Zealand

Sustainable Development Goals (SDGs)

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 9: Industry, Innovation and Infrastructure

SDG 10: Reduced Inequality

SDG 17: Partnerships to achieve the Goal

General Description of the AI tool

Narrative Muse is an AI platform connecting readers and viewers to stories that match their tastes and identities, not algorithms built on popularity. Its recommendation engine combines human-curated metadata (220 + traits per title) with preference data from a 100 k + opt-in community. A fairness-aware model and similarity-based scoring reveal hidden affinities, helping publishers and studios reach underrepresented audiences while respecting consent and privacy. Narrative Muse is building the ethical discovery layer for the global creative economy — AI designed to make culture more visible.

Relevant Research and Publications

UNESCO (2021). Recommendation on the Ethics of AI – ethical design basis.
Ekstrand et al. (2022). Fairness and Discrimination in Recommender Systems – bias-testing framework.
Google (2024). Gemini 2.5 Pro Technical Paper – long-context LLM architecture used in Narrative Muse.
Narrative Muse (2025). Technical Architecture White Paper – system design and privacy model.
Narrative Muse (2024). Breaking the Taste Trap – cultural impact and audience-equity research.

Needs

Funding

Customers

Public Exposure

R&D expertise

HPC resources and/or Cloud Computing Services

CONTACT

International Research Centre
on Artificial Intelligence (IRCAI)
under the auspices of UNESCO 

Jožef Stefan Institute
Jamova cesta 39
SI-1000 Ljubljana

info@ircai.org
ircai.org

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